Testing for performance improvement is a technique that far too few online marketers do. This truly is the only way to improve conversion rates all across the board. It does not matter what kind of conversion you want, or rather, what your most desired response is from a visitor. Those who utilize testing use it primarily on sales pages and squeeze pages, but it can be utilized on any page on a site.
For sales copy or squeeze pages, the best item to examine first is usually the headline. The principle is very easy to get because most people will only be performing A/B split testing. We will go over this fundamental topic of testing and tracking in the rest of this article.
Testing alone won’t do anything that is useful for you. More experienced online marketers will automatically think of tracking when someone mentions testing. You need to have a dependable tracking script in place so you can record when anyone clicks on a link. You do not need tracking on squeeze pages, although it is good to see how many actually click on the link. Very many internet marketers love using Google Analytics for their tracking because it is robust and free.
Here is a truth about writing copy – no one gets the very best it can ever be right out of the gate. Website designs can contain design errors that can really hurt your conversions. Sales copy written by the professional copywriters in the world oftentimes fails the first time it is released. Hopefully you see that there is a very clear and strong need to test everything for the highest possible conversions achievable. We feel a lot of individuals fail to do this because they simply do not know, or they are just too lazy to do it.
The simplest approach to test a squeeze page, for example, is to use a simple URL rotator script. This is typically a PHP based script that involves adding the dot php file extension at the end of the page URL being tested. Then you just upload version A and version B of the webpage, so they could be rotated, and start generating traffic to it. The URL rotator script offers a different page to every new visitor, and so you need to test or change only one thing.
Testing only one item is essential because you should see what created any converision rate variations. There is another way to evaluate more than one item at one time, multivariate testing, but that is pretty complex and we won’t talk about it in this article.
I have actually taken a sales letter that converted badly when put out using Google Adwords and tested it. That sales copy did badly in the beginning, and the rate of conversion for it was less than one per 100 views.
After more or less a few weeks of assessing, I managed to sustain a conversion rate of about 7% with cold traffic which is the toughest traffic to convert. Hopefully you clearly see that testing and optimizing your sites will certainly work out for you.
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